10/31/2023 0 Comments Persil procleanIn home care, Henkel continued the rollout of Pril Power & Perls as well as Bref De Luxe. “With Persil Green Power, we have started entering the green laundry detergent segment, combining sustainability with a very high product performance,” said Knobel. During the quarter, Henkel launched Persil ProClean with Oxi Power in the US as well as Persil 4in1 Discs with malodor technology in North America and Europe. “Despite these extraordinary circumstances, our diversified portfolio of the three business units overall delivered a robust top line performance and recorded only slightly negative organic sales growth of minus 0.9%.”Ĭore home care brands Somat, Bref and Pril all posted double-digit gains on the back of new product development and media spend. “The outbreak of the COVID-19 pandemic and its breadth across the globe put us in a highly challenging, even more demanding situation,” explained Knobel. While the beauty business suffered from global salon closures, demand within the laundry and home care sectors soared. Also, Marco Swoboda succeeded Knobel as chief financial officer.įor Q1 2020, sales fell less than 1%. Carsten Knobel was appointed chairman of the management board, replacing Hans Van Bylen who served Henkel for 35 years. Two key personnel moves took place on January 1. Elsewhere, Henkel characterized its laundry and home care business as good in the mature markets of North America, Western Europe and Asia-Pacific. Growth was also strong in Eastern Europe and Latin America, but slightly negative in Asia (excluding Japan). At the same time, demand was very strong in emerging markets, with Africa/Middle East achieving double-digit gains. Strong gains in home care were propelled by demand for hand dishwashing products and WC toilet cleaners. Specifically, the launch of Persil 4-in-1 Discs was well-received. Laundry and home care sales rose 3.7% last year, due to several innovations launched under the Persil flagship brand. The professional hair salon business got a boost from gains in North America and Asia-Pacific, but Western Europe results were hampered by intense competition, according to Henkel. Sales in Asia-Pacific grew at a double-digit rate. Market growth was very strong in Eastern Europe and and strong in Latin America. Growth in Western Europe was positive despite persistent promotional activity and severe price and trade pressures. Taking a closer look at beauty, within the branded consumer goods business, North America posted gains. The hair salon business, however, was a bright spot. Beauty care accounted for 19% of sales, while laundry and home care represented 33%.īeauty care sales fell 1.8% last year to $4.3 billion, which the company blamed, in part, on a weak retail environment in Western Europe and Asia. Pril and Fa hand sanitizers, Persil ProClean with Oxi Power, Persil 4in1 DiscsĬomments: Corporate sales rose 1.1% last year. Michel body care products, Aok and Diadermine skin care products, Licor del Polo, Antica Erboristeria, Vademecum, Theramed and Denivit oral care products Personal care: Schwarzkopf & Henkel, Schwarzkopf, Indola, Clynol, Seah Hairspa, BC Bonacure, Clynol hair care products, Dial, Fa, Right Guard, Tone, La Toja, Neutro mend, Coast, Dry Idea and Mont St. Household: Mir, Persil, Perwoll, Purex, Sil, Spee and Vernel laundry detergents, Pril and Pur dish detergents, Bref and Soft Scrub hard surface cleaners, Somat automatic dish detergent. Corporate sales: $22.5 billionĬarsten Knobel, chief executive officer Marco Swoboda, chief financial officer Sylvie Nicol, executive vice president, human resources and infrastructure services Jens-Martin Schwärzler, executive vice president, beauty care Bruno Piacenza, executive vice president, laundry and home care Note: $11.7 billion for beauty and home care products.
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